A white paper is a supremely powerful marketing strategy, but it can throw down some tricky obstacles. A strong white paper generates leads, positions a company as an industry expert and stands as an effective marketing legacy, but a weak white paper wastes time and money and may ding a company’s reputation. Is your team equipped to write strong white papers?
English PhD, former arts administrator, obsessive cook, native East Coaster, mom to two rabblerousers.
English PhD, former high school teacher, obsessive organizer, native Midwesterner, mom to three troublemakers.