Katie Thune is an advocate, a teacher, and the founder of Mad Hatter Wellness—a wellness center for classes, workshops, and retreats that empower children and adults with and without disabilities. She is also a Double Shift Press author! After spending 12 years teaching and advocating for kids with disabilities, Katie has seen firsthand that students need—and teachers […]
We’ve been doing a bit of mental spring cleaning at MWS—namely, how best to package our most requested services. That’s led us to a bit of spring cleaning for our website: check out our new Services page! Our three packages (Comprehensive Communications Plans, Review of Public-Facing Communications, and Review of Communications Operations) describe the support we […]
My (very few) Twitter followers already know that I loved Patricia Lockwood’s essay, “How Do We Write Now?,” published in Tin House, particularly what she calls its “alternate title”: “how the fuck do we write now?” Lockwood is a poet—and a bawdy one—so the vulgarity is allowed, expected even. But she makes a good point. How do […]
This is the third part in a series about communications plans, which are crucial tools for nonprofits and businesses. Check out part I and part II for more! A communications plan lays out a comprehensive picture of an organization’s communications goals and offers executable steps for how to achieve them. It can be created or updated […]
Our post on beta readers offered a strategy for soliciting structured feedback before project release. But it didn’t discuss strategies for handling that feedback once it arrives in your inbox. Reading criticism is hard. After all, writing requires time and self-expression. No matter how professionally oriented, criticism can sting. But integrating criticism is even harder. It’s never […]
We’re thrilled to introduce one of our inaugural Double Shift Press authors: Margaret Klein Salamon. Margaret is the founder and director of The Climate Mobilization, a New York-based nonprofit that’s shifting the conversation about climate change, activism, and ultimately, the future of humanity. The Climate Mobilization lays out a policy platform that approaches climate change as […]
While a beta release refers to the rollout of an early, mostly untested version of software, the beta phase (and the iterative form of software development in general) is an excellent way to pretest communications projects, too. Software development usually proceeds from a pre-alpha phase (where R&D is completed), to an alpha phase, (where core functionality […]
Blog writing is an art. Stay with me for a minute—it’s true! In its best iterations, blog writing balances a bit of the personal with a bit of the public, a bit of the closed with a bit of the open, a bit of the crosslinkedly referential with a bit of (or better, a lot […]
As anyone in the third sector knows, the 2016 election dramatically altered the landscape in which nonprofits operate. For some, these changes may even pose an existential danger. So, what’s a nonprofit to do? How does an organization strategize in the face of an uncertain future? This isn’t a hypothetical question for some of our clients, who […]
Between us, Jess and I have named four cats, five children, two dissertations, assorted books, and a business. What have we learned? Sometimes a name is instantly, exactly right…and sometimes it takes a little time to grow into. Double Shift Press…it took a little time. Actually, we researched, registered, and sketched a whole webpage around a totally […]