Entries by Molly Gage

Let Us Entertain You

In our last newsletter, we linked to Harvard Business Review’s discussion with The Washington Post economist Jim Tankersley about the merits of framing data with narrative. In this newsletter, we’ll explain why data without a story falls flat. As evidenced by the cleverly reflexive “In One Chart” graphic, “big data is suddenly everywhere.” Readers want […]

Too Many Writers in the Workroom? Streamline Content with Style Sheets

Whether toiling over a white paper, an internal report, or a client-facing publication, most communications professionals reap radical rewards from using a style sheet. A style sheet is a quick-reference document that ensures consistent and error-free work. Although generally created by editors to record a publisher and an author’s preferences on spelling, punctuation, number usage, […]

Be an Efficient Academic

If you’ve already decided to dedicate your summer to finishing your dissertation, revising and resubmitting an academic article, or polishing an original manuscript for publication, make the most of your limited time by adopting a trick of the editor’s trade. A style sheet offers a time-saving reference that streamlines the revision process and ensures polished […]

Make Summer Matter

With the academic year coming to a close and summer’s expanse of unstructured time looming, scholars face the perennial question of how to sustain their work, organize their writing activities, and ensure a productive season—all while relaxing and rejuvenating for the upcoming year. These tasks can be anxiety provoking, but here at MWS, our experience […]

Write Better White Papers

A white paper is a supremely powerful marketing strategy, but it can throw down some tricky obstacles. A strong white paper generates leads, positions a company as an industry expert and stands as an effective marketing legacy, but a weak white paper wastes time and money and may ding a company’s reputation. Is your team […]