But books are hard to write. Books aren’t dead—hooray! But writing a book is still really hard. Despite technology’s inexorable advance, creating a book still calls to mind deeply solitary work—completed in a room of one’s own—and a superhuman ability to conjure up a world using only words. That effort is still very real, but today, […]
In our last post, I talked about communications plans, what they are, and why we create them for clients. Just to sum up: we adore them, and you should to. We’ve talked elsewhere about some of the components I mentioned, namely editorial calendars, style guides, and process charts. In this post, I’m going to focus on […]
When we work with clients in our capacity as consultants, one of the things we often create is a communications plan. A communications plan addresses all the communications that an organization produces and lays out a comprehensive approach to providing stakeholders with information. A well-crafted plan defines who should be given what information, by whom, when, […]
It’s a terrible, terrible pun, and I’m sorry I made it. But sometimes a cliché is overused because it’s apt. Going with the flow in this case means going with the flowchart. Like an editorial calendar, a flowchart is a surprisingly integral, useful tool for coordinating communications. It gives both a bird’s-eye view of and a […]
In the last post, we talked about editorial calendars and why they promote and inspire efficiency. Today, let’s talk more in-depth. We’ve already covered the obvious fact that an editorial calendar is part calendar—it includes the cyclical work of reaching out to clients, including launches and events and routine touch-point opportunities. But the crucial work of the calendar […]
Editorial calendars are rather common to write about, but they’re rarely used. What is an editorial calendar, and why do you need one? What is it? An editorial calendar helps you schedule your content production. Why do you need it? It helps you strategize your content and deliver on your communications. Our clients juggle a lot of content-related […]
At MWS, working with cause-driven organizations is one of our passions. In our experience, they face some special challenges in making sure their mission is both concisely formulated and diffused throughout their communications. The Firefly Sisterhood is one organization we’ve worked with to lay some important groundwork for this kind of mission execution. The Firefly Sisterhood […]
We’ve all been there (well, maybe not actually there): You ask a question, your question is misinterpreted, you respond with clarification, but that, too, goes astray. You give up feeling like your original question wasn’t fully answered, and you’re more confused than you were before you asked it. It’s a problem as old as conversation. But […]
As Molly Gage noted in her last post, one of the signature services we now offer at MWS is brand strategy integration. Yep, it’s a mouthful—but it’s really quite a simple concept. Here’s a closer look at what it means, and what it looks like in action. Everyone knows how important it is to develop a […]
Though it’s already February and 2017 has lost its shiny-newness, we’ve got something new that we want to share. Over the last few months, we’ve been building out our business to better serve our best and most interesting clients. We still offer the standard range of communications services—like smart content creation, comprehensive report writing, and efficient […]