The propinquity effect describes the likelihood that interpersonal relationships develop—and develop more deeply—according to proximity. We’re more likely to forge friendships and develop deep relationships with people who live near us or with people we frequently see.
This may be unsurprising, given that physical proximity provides so many opportunities for, and thus expands the time we spend in, conversation (an effect made abundantly clear during the pandemic). More surprising might be the propinquity effect’s relevance to book development.
In my last post, I advised authors with underbaked, underdeveloped manuscripts to take a break. A break aids consolidation, which in turn enables authors to return to work with newly accrued knowledge and a fresher perspective. (Also, sometimes it just feels good to take a break, even if we don’t want to or don’t feel like we deserve to.)
But a break doesn’t need to be passive. Authors can help themselves (and maybe extend their enjoyment) by activating the propinquity effect. By identifying and reading the books with which their work is in conversation, and by producing imagined responses, authors establish deeper connections between their work and the proximate books with which their work is in relation.
By making the most of propinquity, authors enlarge their perspective and view their work’s particular qualities and strengths more critically. This not only benefits their manuscript, it also helps refine extratexual efforts such as query letters or even marketing materials.
In fact, the propinquity effect should be considered an incentive for taking a break. Authors may benefit from a pause in their work, but their manuscripts benefit when authors develop the connections between their manuscript and proximate titles.