Make Summer Matter

With the academic year coming to a close and summer’s expanse of unstructured time looming, scholars face the perennial question of how to sustain their work, organize their writing activities, and ensure a productive season—all while relaxing and rejuvenating for the upcoming year. These tasks can be anxiety provoking, but here at MWS, our experience with academic writers and researchers has enabled us to identify ways for scholars to get the most out of summer without feeling overwhelmed. Read on for best practices for summer writing. …

  • Write every day. Maintaining a regular practice may well be the most important factor for a writer’s productivity (Gray, 2005). Research (Boice, 2000) suggests that prolific output depends on setting aside time every single day to write. Even 15 to 30 minutes a day suffices; what matters is that you jealously guard the time you’ve consigned to writing.
  • Redefine what it means to “write every day.”Tasked with the effort of creating a fresh argument, embarking on deep research, or polishing an edited piece for submission, scholars may become overwhelmed and give up on the idea of daily writing. To maintain momentum, redefine what it means to “write.” Consider: freewriting, or taking a blank page and free-associating to generate ideas; outlining a new projects; summarizing research relevant to a future project; editing an existing piece; pulling from or restructuring an older document to create a conference panel; finding or creating relevant visuals for an existing piece; formatting notes and references; creating a plan for revision and resubmission.
  • Keep a record of writing time and share it. Perhaps surprisingly, holding yourself accountable by simply sharing your writing habits with others (be it with colleagues or with a coach) can be a boon to your productivity. According to oft-cited research by Boice (1989), writers who write every day and who hold themselves accountable stand to increase their productivity ninefold over writers who do not change their writing habits nor hold themselves accountable. 
  • Create a calendar to structure large projects.The accountability engendered by a calendar can also serve as excellent motivation. When working with writers, we at MWS create interactive calendars detailing writing time, dates for editorial submission, editorial turnaround, revision, and defense or final submission. The long-term plan helps to alleviate the anxiety often provoked by large projects or long stretches of unstructured time.

Summer is around the corner, and with some advanced planning, it can be reinvigorating and productive.

References

Boice, R. (1989). Procrastination, busyness and bingeing. Behavior Research Therapy. 27(6), 605-611.

Boice, R. (2000). Advice for new faculty members: Nihil nimus. Boston: Allyn & Bacon.

Gray, T. (2010). Publish and flourish: Become a prolific scholar. New Mexico: New Mexico State University

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Write Better White Papers

A white paper is a supremely powerful marketing strategy, but it can throw down some tricky obstacles. A strong white paper generates leads, positions a company as an industry expert and stands as an effective marketing legacy, but a weak white paper wastes time and money and may ding a company’s reputation. Is your team equipped to write strong white papers?
Effective white papers analyze a problem, offer expert analysis, and give an objective assessment of solutions. When successful, a white paper helps readers identify the authoring company as the solution’s source—not because of a direct pitch but because the paper positions the company as an industry leader with a balanced perspective.

Ineffective white papers usually fail because they don’t grab an audience’s attention or they slip into sales-speak. The title and first sentences must signal that a white paper is interesting, applicable, and offers a significant return on investment. A white paper must also maintain a balanced, informative tone: salesman-like posturing discredits content and alienates readers.

  1. Know the audience. A finance manager has a different set of needs and interests than an operations officer or an engineer. Effective white papers are explicitly pitched to key decision-makers.
  2. Accept that looks matter. Every reader skims and skips before committing to a focused read. Effective white papers deploy graphics to demonstrate key processes, use type and layout to strategically highlight key ideas, and keep branding to a minimum. 
  3. Strike a balance. A balanced tone communicates credibility, but balance must be struck with content. Effective white papers offer detailed information and concise analysis, often with key case studies and explanations of technical terms. 
  4. Give it legs. To reach a customer base, white papers should be sent to prospective customers, partner companies, relevant media outlets; handed out at trade shows or conferences; and used to organize webinars. Think broadly to maximize benefits.
  5. Hire a professional. Subject-matter experts play a crucial role in identifying topics and ensuring technical accuracy, but white papers take time, and their writers must be experienced and able to maintain a clear—and clearly interesting—voice.
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