Everyone’s talking about bookshop. Errr, now that everyone is almost done talking about American Dirt, the limits of representation, the perils of mis-marketing, and the lost opportunities of seven-figure advances, everyone is talking about Bookshop.
The Bookshop model offers readers Amazon-like convenience, but it disburses proceeds to independent booksellers and gives a 10-percent share of book sales to affiliate linkers—whether they’re independent bookstores, magazines, bloggers, or other members of the book-loving public.
Of course, Amazon is cheaper. It’s cheaper because it only offers affiliate linkers a 4.5-percent share of book sales and because, compared to Bookshop’s on-average 8-percent discount, Amazon book discounts are much, much deeper. In fact, its unsustainable discounts are a major reason Amazon drives competitors like local and independent bookstores out of business.
So, in this as in so many other cases, “cheaper” comes at a price. Committed to books? To weird and wonderful bookstores? Help them (and readers!) thrive by buying from and linking to Bookshop. Its transparent effort to support local independent bookstores may be a more expensive alternative, but anyone interested in and committed to fostering a lively and long-lived cultural conversation will benefit from its marketplace.