The Author Platform: Build It, and They Will (Be More Likely to) Come
For first-time nonfiction authors, the passive pressure to “build” an “author platform” shares some of the urgent-but-empty significance of corporate jargon. What does it mean? Is it really necessary? Brooke Warner describes it at The Write Life as an “author’s visibility”; Agent Kate McKean describes it as “name recognition”; and Jane Friedman, publishing industry insider, […]