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The Author Platform: Build It, and They Will (Be More Likely to) Come

For first-time nonfiction authors, the passive pressure to “build” an “author platform”  shares some of the urgent-but-empty significance of corporate jargon. What does it mean? Is it really necessary? Brooke Warner describes it at The Write Life as an “author’s visibility”; Agent Kate McKean describes it as “name recognition”; and Jane Friedman, publishing industry insider, […]