Entries by Molly Gage

Finding the Right Editor: A Love Story

Whether you’re starting the new year with a new project, or looking to wrap up your dissertation or publication this semester, finding the right writing support is key. If your writing group isn’t translating to publication-ready pages and you’re considering working with a professional, it’s useful to understand what kinds of support are available and […]

Consistency Counts

When we last wrote, we argued that the business world’s contemporary focus on big data demands a concomitant attention to storytelling. Now that storytelling is de rigueur, we offer insight into its most important elements. By noting that storytelling is the most effective way for a business to demonstrate its ethos to an audience, we join a chorus of singers belting out […]

Coauthor S.O.S.

At MWS, we often work with coauthors to develop writing plans, streamline and correlate the editing process, and prepare papers for publication. We love watching the creative possibilities that the coauthor relationship can foster, but we know from experience that the conditions for such possibilities must be thoughtfully planned. Read on to find out how […]

Let Us Entertain You

In our last newsletter, we linked to Harvard Business Review’s discussion with The Washington Post economist Jim Tankersley about the merits of framing data with narrative. In this newsletter, we’ll explain why data without a story falls flat. As evidenced by the cleverly reflexive “In One Chart” graphic, “big data is suddenly everywhere.” Readers want […]

Too Many Writers in the Workroom? Streamline Content with Style Sheets

Whether toiling over a white paper, an internal report, or a client-facing publication, most communications professionals reap radical rewards from using a style sheet. A style sheet is a quick-reference document that ensures consistent and error-free work. Although generally created by editors to record a publisher and an author’s preferences on spelling, punctuation, number usage, […]

Be an Efficient Academic

If you’ve already decided to dedicate your summer to finishing your dissertation, revising and resubmitting an academic article, or polishing an original manuscript for publication, make the most of your limited time by adopting a trick of the editor’s trade. A style sheet offers a time-saving reference that streamlines the revision process and ensures polished […]

Make Summer Matter

With the academic year coming to a close and summer’s expanse of unstructured time looming, scholars face the perennial question of how to sustain their work, organize their writing activities, and ensure a productive season—all while relaxing and rejuvenating for the upcoming year. These tasks can be anxiety provoking, but here at MWS, our experience […]

Write Better White Papers

A white paper is a supremely powerful marketing strategy, but it can throw down some tricky obstacles. A strong white paper generates leads, positions a company as an industry expert and stands as an effective marketing legacy, but a weak white paper wastes time and money and may ding a company’s reputation. Is your team […]