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Hard Conversations

Asking for feedback isn’t easy. It’s not easy for anybody, and it’s especially not easy for writers.

In our workaday professional lives, feedback is a necessary efficiency. It offers an opportunity to put in a targeted effort when it’s still useful to do so. We may grit our teeth and assume a protective position, but we ask for feedback anyway. Perhaps we’ll find our efforts have been sufficient and well-placed, but we know to prepare for the possibility that more, better effort is necessary.

In our writing lives, however, soliciting feedback and critique can feel a bit more impossible. Although writing is a professional pursuit, it often requires intensely personal inputs, not just the proverbial blood, sweat, tears, but also hours of time and muscular effort. When you have tried very hard for a very long time to express a very difficult idea that’s very important to you, it can feel almost dangerous to find out if those efforts have been well placed.

In addition, writers, whether part- or fulltime, nonfiction or fiction, often feel a deep sense of intimacy with their work. Passion projects, career capstones, or manuscripts that have been years in the making are frequently imbued with a writer’s hopes, dreams, and desires. Once a manuscript takes shape, you may feel it contains too much of your essential self to be offered up for critique.

Do it anyway.

We all know that feedback (almost) always makes its object stronger. This is particularly the case for writing, where feedback can help writers widen the gap between their experiences and their representation.

As previously discussed, this gap is necessary: We want the gap—we need the gap. Without it, our experiences are too insular and singularly referential to be meaningful to others. Feedback can let us know if our writing offers a real and useful guide through our interiority.  

Feedback’s value is ultimately universal: It’s (almost) always an aid to efficiency, enabling  that targeted, useful, and necessary effort. Writers may need to assume a protective position and armor themselves, but they should take every opportunity to solicit feedback, too.

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The Discipline is the Goal

Road Running

Brian Stevenson / Getty Images

For most of my life, I’ve found comfort and catharsis in running. The relentlessness of the pace and its imperative to persist (almost) always help quiet my busy brain.

Like many dedicated runners, I’d always assumed that, sooner or later, I’d run a marathon. For years, I waited for inspiration to strike. When it did—usually while clicking through finish-line pics of exhausted-but-elated marathoners—I expected motivation to follow. But the sustained urge never arrived.

Over time, I upped my mileage, hoping that, eventually, I’d need to, I’d just have to run a marathon. But many miles were logged, and still I failed to feel the urgency commensurate with the goal. It wasn’t until these last months of Covid-provoked upheaval and change passed that I remembered that I can change, too.

Among other experiments, I decided to try a training plan. Which I hated. Change is hard, and new learning curves are often very sharp. The plan insisted on showing me, with spreadsheet severity, that what seemed possible in the abstract was impossible in practice: I couldn’t hit my paces; my watch was constantly disappointed in my efforts; and marathon mileage felt totally out of reach.

I decided I wasn’t going to run a marathon after all—clearly, I wouldn’t be able to, anyway. Instead, I’d just have to work on disciplining myself to the plan, and that would have to be enough.

Surprisingly? It was.

Many weeks have now passed, and I’ve made that imperfect plan a part of my every day. This is not to say that I hit my paces (I don’t) or that my watch is happy with me (never). But marathon mileage is in reach, and its proximity has given me the motivation, the drive (if not necessarily the need) I passively sought in the past.

What lessons have I drawn from this experience? A few, but among the most meaningfully applicable: The discipline is the goal.

When a goal is too big, or too diffuse, or maybe even too quiet to command attention, a plan to start and a commitment to continue can bring it into view and therefore in reach. I didn’t have to need to or have to run a marathon. I could simply want to, and start from there.  

Chuck Close famously observed that “inspiration is for amateurs—the rest of us just show up and get to work.” That’s one way to describe it. But here I think Rilke offers a more philosophical sourcebook: You don’t yet know the answers. That’s okay—you don’t have to. You inhabit your answers by first living your questions.

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Delicate Suffering

It might be pointed and concise, florid and lengthy, or a deduction drawn from long silence. But regardless of form, all writers experience, at some point, the pain of rejection.

After submitting a finished manuscript, a lengthy proposal, a thorough accounting of marketability, and an engaging query, authors who receive rejections are unsurprisingly disappointed, confused, and irritated. 

But traditional publishers reject manuscripts for a variety of reasons. Publishing is a numbers game, and as such, submission takes on the chanciness of a gamble. Standard metrics are hard to come by, but anecdotal reports from acquisitions editors and agents suggest that traditional publishers accept less than two percent of manuscripts received. 

Although publishing insiders and consultants agree that authors with strong, complete manuscripts move to the top of the slush pile, even strong, complete manuscripts are rejected.

They’re typically rejected because of timing or fit. 

Timing, broadly conceived, might refer to the time of year a publisher receives a query, the current titles a publisher has planned for the upcoming year, the previous titles a publisher has already published, the timeliness of the subject under discussion, and more.

For example, a publisher might reject a manuscript because its topics are covered in a book already in production or because its topics were treated in an already published book that failed to meet publisher expectations.

Fit functions similarly. A publisher might reject a manuscript because it doesn’t fit the publisher’s production schedule, because it doesn’t fit the publisher’s profile (often represented through a backlist), or because it doesn’t fit the moment.

Rejection is common, but it’s (obviously, and appropriately), not easy to accept. After the wrenching work of producing a manuscript, rejection sometimes feels like obliteration.

Hedge your bets by producing a strong, complete, and relevant manuscript; researching your publisher’s backlist to determine fit; and articulating your manuscript’s relevance nine to 12 months into the future. 

Rejection may require suffering, but suffering can foster endurance. Sometimes, the pain of rejection produces the conditions for acceptance.  

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Kickstart Your Heart

You might already know that Kickstarter has a vibrant and delightful publishing category. Illuminated books? Botanical illustrated sketchbooks? Letterpress type specimen books? Yes, please! The site has helped to launch over 45,000 publishing projects and to raise over 156 million dollars. Can it help you?

Maybe! Launching a project is no joke—it’s a whole lot of work—but for authors, especially authors of niche books or books rich in design elements, Kickstarter can be an excellent move.

Kickstarter offers a home and platform for entrepreneurial authors looking to go their own way, shorten their publication timeline, raise money for quality printing, determine a more accurate count for an initial book run, and establish a place for fans to congregate and show support.

However, Kickstarter should in no way be considered an “easy” route to publication. Its author-driven platform is freeing, but that’s because the author rather than a publishing team takes on fundraising and marketing responsibilities. While that work may be unavoidable (traditional publishers don’t typically invest in niche books with boutique audiences, and they frequently require, implicitly or explicitly, that authors do the heavy lifting in marketing anyways), it can be challenge, especially for the unprepared.

Thinking about launching a Kickstarter campaign? Consider the following:

  • Be done: Finish your manuscript. It’s hard (so hard!) to write a book. A work-in-progress not only makes campaign planning impossible, it can also act as a guillotine blade hanging over your head. If it’s difficult to write a book under regular circumstances, it’s nearly fatal to work under the pressure of having to quickly meet backers’ expectations.
  • Be prepared: Because you are the project manager for your Kickstarter campaign, you must manage production, value proposition, and fulfillment (in the figurative and practical sense). This is another great reason to build your campaign around a completed book: Rather than managing the book-writing, you can turn your attention to managing a campaign that showcases your book as a beautiful thing poised to do meaningful work out in the world.
  • Be wary of incentives: Incentives are great, but they can be an unexpected black hole in terms of time and effort. Offer them, but think hard about what you offer. If it’s not the book itself (and even if it is), every gift must be designed, purchased, organized, fulfilled, packed, and shipped to recipients. In theory, no problem! In reality, that could be 127 XS T-shirts in one of three colors to 123 different addresses; 279 M T-shirts in one of three colors to 279 different addresses; 113 L T-shirts in one of three colors to 109 addresses. And more!

Successful Kickstarter campaigns reward the prepared and persistent. From our perspective, it’s a platform that’s helping to diversify publishing in the form of riskier, niche-ier projects. If you’ve got one, and you’ve got the energy and passion to fuel it, get in there and kickstart it!

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A Foreword, a Preface, an Intro, and an Afterword Walk Into a Book…

​Well, that’s pretty rare, actually. Although a foreword, a preface, an introduction, and an afterword are all framing elements, they are only sometimes used (and only sometimes read). So what are the differences between a preface, a foreword, and an intro, and what is the point of an afterword? How do you know what your book needs, and when should you start to write it?
A foreword:

  • Is not written by the author
  • Is written by an expert in the field
  • Is about the book’s larger subject and lends credibility to the book and the author

A foreword is an asset to most nonfiction books. Luckily, many nonfiction writers have a network of informed experts (a few of whom probably informed the writer’s source material) who can speak fluently about the writer’s subject matter (and sometimes the writer, too). When to solicit the foreword? Brainstorm possible writers early in the book development process (and when you ask, be sure not to waste anyone’s time).

A preface:

  • Is written by the author
  • Is only peripherally about the book’s subject
  • Is often written to explain how and why an author came to write their book

A preface is often an asset to a nonfiction book. It is pretextual in the sense that it isn’t considered of a piece with the content. It can therefore act as a space where authors, freer to appeal directly to their readers, use candid language to make the book’s content more meaningful and the reading experience more intimate. When to write the preface? Write it when you’re done. In some ways, the preface is a preparatory reflection, and it’s often more efficient to write it while looking back.

An introduction:

  • Is also written by the author
  • Is typically about the book’s subject
  • Is used to supply extra material that augments the book’s subject

An introduction can also be an asset to a nonfiction book. Unlike a preface, an introduction is considered a part of the book. It’s thus a good place for background material that is crucial to consider but that doesn’t fit the book’s narrative arc. When to write an introduction? Write it when you’re done. It’s not always easy to identify whether or not a book needs an introduction. Once the manuscript is complete, it’s easier to determine what has been left out. If the reader will benefit from contextual information, an introduction will help.

An afterword:

  • Is not typically written by the author
  • Is very like a foreword
  • Is used to guide the broader discussion provoked by the book

An afterword is a bit rarer than the other textual frames. Why? Who knows, but maybe out of an assumption that readers will skip out on a book’s last pages? Whatever the reason, an afterword can offer an unexpected and powerful lens through which to view nonfiction (or fiction!) work. When to solicit an afterword? Probably after your book has been released, reprinted, and widely respected. The best afterword discusses a book’s lasting impact on the cultural conversation to which it continues to contribute.

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Pocket + Pinterest + Evernote + Presentation + Collaboration = Webjets?

If you’re like me (meaning a tech-curious but otherwise regular computer user), new web apps can inspire a bit of excitement. New always promises to be more fun or beautiful or useful than old, but I usually realize and pretty quickly that the new app doesn’t address a need I have, and it quickly disappears into the ether.
Not so with Webjets! Webjets, which I first read about in Kai Brach’s newsletter Dense Discovery, is a mood-board-esque desktop for your desktop. It’s a bit like Pinterest, or Pocket, or Evernote, or a variety of other visually organized bookmarking and note-taking tools. But it’s also broader and much more dexterous. Basically Webjets is an easy-to-use interactive canvas that lets you drag, drop, and arrange images, videos, live links, docs—any type of file—and then organize, connect, and annotate everything in a (limited) variety of different ways.
 
For example, if you’re working on a speech or a presentation, you could fill your canvas with thumbnail links of your subject matter. You could then attach other links (like particularly apt comments or tweets or relevant op-eds), other images (like a grabs from previous presentations), and text-based responses (like lists of audience questions) onto the images themselves.

This is helpful, and in some surprisingly deep ways. If you’re looking to repurpose or refresh a project, Webjets provides an engaging format through which to envision your work. If you’re looking to gain insights or access points into stubborn questions, Webjets can help you reorganize your files in new ways (like lists, cards, folders, or mind maps). If you’re looking to collaborate with a partner or a team, Webjets lets you share your screen for pretty efficient (and frankly very fun) collaborative brainstorming sessions.
 
Did I need a new way to envision and brainstorm new projects? In fact, yes! My old way of brainstorming cannot even be called a “way”; it’s certainly not efficient; and it’s not at all conducive to structured collaboration. As we work on bigger, more collaborative projects at MWS, Webjets offers a narrative snapshot that is more comprehensive and more dynamic than a linear or written description.
 
The question of whether or not Webjets aids productivity is harder to answer. On the one hand, it will undoubtedly add to the bottomline of time spent brainstorming and collaborating. On the other hand, if it means the end result is a smarter and more creative project, then I’ll happily take it. Have you used Webjets? Tell me more.

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​Don’t Waste Your Time: Lessons from a Recent Classic

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As part of the Do-More/Do-Less banner I’ve unfurled for 2019, I’m revisiting Jane Friedman’s book The Business of Being A Writer. Friedman, whose Twitter bio declares that she knows “far too much about the publishing industry,” is the cofounder and editor of The Hot Sheet, the call-is-coming-from-inside-the-house newsletter about publishing.

​​​Her book gives a comprehensive overview of professional writing and pragmatic, utterly helpful advice. While it’s an ideal reference for anyone dipping a toe into the world of professional writing, the insight and advice ripples outward to other professionals, too.
 
Take, for instance, Friedman’s injunction to avoid wasting someone’s time. For writers, a pitch to an unresearched editor, to an ill-chosen agent, or to an unsuitable publication is not a hail-mary strategy—it’s a waste of the reader’s time and a waste of the writer’s time.
 
This is the case for all types of pitch-makers. You might be pitching a report to shareholders, a book to an agent, an argument to an audience, a grant to a grantor, or a professional background to an interviewer. In each case, your aspiration should be for your audience to consider the time they spend with you and your work to be worthwhile.
 
You will gain their appreciation by knowing that audience not as an indistinct bulk but as a single person. Recognizing your audience as a single (and actual) person makes it easier to undertake the work of understanding their professional background, needs, and aspirations. Only then can you determine if your work (or your speech or your grant) really is a good fit. Can you give this person something they need? If yes, then you can succinctly and persuasively explain what you have to offer.
 
This type of reconnaissance isn’t as fuzzy as it sounds. You don’t have to divine motivations (though you may want to). You simply have to turn to Google to trace your audience’s past work and current efforts. The time you spend—no matter your pitch, no matter your audience—will always be well-spent.

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