The propinquity effect describes the likelihood that interpersonal relationships develop—and develop more deeply—according to proximity. We’re more likely to forge friendships and develop deep relationships with people who live near us or with people we frequently see.

This may be unsurprising, given that physical proximity provides so many opportunities for, and thus expands the time we spend in, conversation (an effect made abundantly clear during the pandemic). More surprising might be the propinquity effect’s relevance to book development.

In my last post, I advised authors with underbaked, underdeveloped manuscripts to take a break. A break aids consolidation, which in turn enables authors to return to work with newly accrued knowledge and a fresher perspective. (Also, sometimes it just feels good to take a break, even if we don’t want to or don’t feel like we deserve to.)

But a break doesn’t need to be passive. Authors can help themselves (and maybe extend their enjoyment) by activating the propinquity effect. By identifying and reading the books with which their work is in conversation, and by producing imagined responses, authors establish deeper connections between their work and the proximate books with which their work is in relation.

By making the most of propinquity, authors enlarge their perspective and view their work’s particular qualities and strengths more critically. This not only  benefits their manuscript, it also helps refine extratexual efforts such as query letters or marketing materials.

In fact, the propinquity effect should be considered an incentive for taking a break. Authors may benefit from a pause in their work, but their manuscripts benefit when authors develop the connections between their manuscript and proximate titles.

Like any craft, developmental editing is aided, and sometimes limited, by the tools of its trade. As a freelance developmental editor, I use Google Docs, the MS Office Suite, Adobe InDesign, and a number of client-based content management systems.

Although Docs is popular with my clients because of its promised collaborative potential, its tools aren’t well suited to projects with a long timeline, or (from my perspective) multiple readers. MS Word can also be maddening: Its nonembedded fonts, nonuniversal autoformatting features, and processing limitations on long docs with tracked changes can pose annoying obstacles to efficiency.

But Word is still more navigable than Google Docs, as I’ve written about before, and it more capably and more transparently (with the right tools) handles long dialogic projects.

InDesign offers another programmatic tool, but it typically applies to typeset projects, or projects in which interior layout design has already been applied. It is seldom flexible or navigable enough for early-stage work. Although I sometimes work in InDesign, designers and proofreaders work there much more frequently and efficiently.

Excel, on the other hand, is crucial for tracking word counts and other project details, and for informing client content-management platforms. I augment it with a trusty shareable, interactive calendar (Google or otherwise), and a synced cloud-based folder.

Developmental editors are a lot like project managers. Both plan, facilitate, and manage execution, and both simultaneously attend to micro, macro, and meta perspectives. The right (or right-enough) tools make such attention possible.

Because developmental editing is a type of creative work, editors often take an idiosyncratic approach to their projects. But because developmental editing is also a type of project management, editors often take a systematic and regimented approach. Creative and systemic come together by way of an intimate but structured conversation.

“Intimacy” is a somewhat extreme word to use in reference to an argument-driven manuscript, but most authors are well aware that writing requires a teeth-gnashing, garment-rending, hair-tearing effort. And even if it doesn’t inspire self-inflicted figurative violence, good writing depends on attention, care, and time. It therefore represents and reflects fundamental truths, maybe about the world at large, but most definitely about the world within the writer, and the world within their work.

A developmental editor extends the writer’s attention, care, and time—but also stages an intervention. This is necessary because intimacy, while it brings us closer and more deeply into our work, narrows our field of vision. To make use of its potential value, we must adopt the meta-perspective that enables us to see both the benefits and the drawbacks of closeness.

Helping writers acquire this perspective is the developmental editor’s job. We insert ourselves into an extant intimate conversation, using tools to structure the intimacy and make it more meaningful.

As indicated in a previous post, the developmental work I do begins and ends in conversation.

Prospective authors schedule a 30-minute intake call on my calendar, and we talk about their project, timeline, and goals. During our call, I’m hoping to establish a connection, but I’m also hoping to determine fit.

If my skill set doesn’t fit an author’s needs—maybe an author seeks a straightforward proofread or requires a too-tight timeline—I will typically encourage a visit to the Editorial Freelancers Association job board.

Other times, however, the fit feels right, and our conversation becomes a lot more interesting.

In some ways, a developmental edit is more like an intense, ongoing conversation consisting of three intertwined dialogues: between the author and me, between the author and their manuscript, and between their manuscript and me. 

The conversation begins with an author articulating their extratextual focus, providing answers or ruminations to questions such as the following: What is your book’s message? Who wants or needs to hear it? Why does this audience want or need to hear it, and what will they gain from it? What do you want out of the book publication process (in terms of number of books sold, but also in terms of legacy)? How do you want to be introduced to others five years from now?

Once I understand these answers, we turn to the manuscript and extend the conversation.

Like other Minnesotans, I’m not as much out in the world these days. When I venture into public, it’s usually to run to the grocery store, where masks make idle chit-chat feel positively furtive.

Now, when I’m asked what it is I do, exactly, it’s not in casual conversation but when describing my services–their use and their potential value–to prospective clients. In these conversations, I’m typically describing developmental editing, my most popular service for writers and publishers.

A developmental editor is a big-picture editor who helps strengthen a manuscript’s focus and structure. Most developmental editors (or at least this one) offer hands-on substantive support, including reverse outlines, sample sentences and paragraphs, and quick-and-dirty lessons on grammar or syntax.

My developmental work is informed by a bifurcated sense of focus, in both textual and extratextual terms. Textual focus refers, of course, to the clarity and persistence of subject-specific investigation. For example, if I’m working with a self-help or how-to book, I’m assessing it for focus on a clear, replicable process.

Extratextual refers to something a bit different, but something that often proves crucial to the success of a final project: This is the triangulation of a writer’s message, audience, and goals.

Frequently, when a book lacks textual focus, the blurred lines are a consequence of a lack of extratextual lucidity. Accordingly, my developmental services frequently begin with a series of phone calls to discuss a writer’s sense of alignment among message, audience, and goal.

These conversations are a big help to me because I can capture a writer’s rhythm and cadence, which often invaluably informs my developmental work. They also set in motion the deeper, more intense, and ongoing conversation that constitutes a major part of the developmental edit.

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Tidying Up, the Netflix show based on Marie Kondo’s blockbuster book, debuted this month to many, many hot takes. Even if you haven’t read the book, you still probably know that the show anticipates (and fuels) January’s zeitgeist by helping hoarder-lite accumulators streamline their possessions.

The many responses to Marie Kondo, her book, her method, and her show are worth a read. There is something delightful about the method’s animistic approach to stuff. It feels right that every single one of our possessions should spark something—whether that’s joy, usefulness, hope…or just recognition. But, as others (and Twitter) have vociferously argued, there’s also something depressing about radically minimizing our possessions according to our current feelings. Times and feelings, perceptions of “sparks” and “joy,” change. All the time!

Whether you’re all in on KonMari mania or you’ve chosen to hold on to that double-stack tower of unread books, KonMari can be usefully applied to writing projects. While it’s the rare MS Word snippet that inherently “sparks joy,” KonMari’s emphasis on disciplined organization—decanting, disposing, and developing a daily habit—can help productively compose a jumbled Google doc.

Consider the KonMari-approved method of decanting household products into simple containers. This, argues Kondo, reduces the extraneous “noise” of packaging and frees the product to be, as designer William Morris once advised, beautiful and useful. Beginning a project by freeing it from the confines of its context—perhaps by using Webjets, Scrivener, a new doc, a legal pad, or Nabokov-approved notecards—can help you see your work in a new way, enabling you to push it in more generative directions.

Or try the KonMari argument for guilt-free disposal. Because writing can be so difficult, the material we produce often feels sacred. We might think that a great paragraph—even if it doesn’t really work—is just too good to let go. While these sentences might spark joy, their sparks are obstructive rather than clarifying. If you can, delete your fragmentary darlings with impunity. If you absolutely can’t, create a separate file for fragments. You may find a use for them yet.

KonMari also suggests developing a daily habit of cleaning out your bag. We already know that organized writing aids sleep, so when it comes to your projects, this isn’t just helpful, it’s healthy. At the end of your work, go back over what you’ve written. Determine what works and what doesn’t. File the uselessly joyful/joyfully useless fragments in a separate doc. Run spellcheck and format the page. Note what still needs to be outsourced (and sourced), and create a list of writing to-dos for the next session. Like the concept of parking your car downhill, when you make a habit of regularly tidying up your work, you position yourself for maximum momentum.

Tragically, the KonMari method is not going to transform your project into a minimalist masterpiece. Big projects will probably always require baroque amounts of  blood, sweat, and tears to be magically transformative. But the KonMari method offers easy-to-execute organizing habits that can help every writer.


If you’re like me (meaning a tech-curious but otherwise regular computer user), new web apps can inspire a bit of excitement. New always promises to be more fun or beautiful or useful than old, but I usually realize and pretty quickly that the new app doesn’t address a need I have, and it quickly disappears into the ether.
Not so with Webjets! Webjets, which I first read about in Kai Brach’s newsletter Dense Discovery, is a mood-board-esque desktop for your desktop. It’s a bit like Pinterest, or Pocket, or Evernote, or a variety of other visually organized bookmarking and note-taking tools. But it’s also broader and much more dexterous. Basically Webjets is an easy-to-use interactive canvas that lets you drag, drop, and arrange images, videos, live links, docs—any type of file—and then organize, connect, and annotate everything in a (limited) variety of different ways.
 
For example, if you’re working on a speech or a presentation, you could fill your canvas with thumbnail links of your subject matter. You could then attach other links (like particularly apt comments or tweets or relevant op-eds), other images (like a grabs from previous presentations), and text-based responses (like lists of audience questions) onto the images themselves.

This is helpful, and in some surprisingly deep ways. If you’re looking to repurpose or refresh a project, Webjets provides an engaging format through which to envision your work. If you’re looking to gain insights or access points into stubborn questions, Webjets can help you reorganize your files in new ways (like lists, cards, folders, or mind maps). If you’re looking to collaborate with a partner or a team, Webjets lets you share your screen for pretty efficient (and frankly very fun) collaborative brainstorming sessions.
 
Did I need a new way to envision and brainstorm new projects? In fact, yes! My old way of brainstorming cannot even be called a “way”; it’s certainly not efficient; and it’s not at all conducive to structured collaboration. As we work on bigger, more collaborative projects at MWS, Webjets offers a narrative snapshot that is more comprehensive and more dynamic than a linear or written description.
 
The question of whether or not Webjets aids productivity is harder to answer. On the one hand, it will undoubtedly add to the bottomline of time spent brainstorming and collaborating. On the other hand, if it means the end result is a smarter and more creative project, then I’ll happily take it. Have you used Webjets? Tell me more.